How to Find Good Keywords

Keyword Search – How To Find Good Keywords

Anyone can pick out related keywords to rank their websites for. However, it’s the crafty webmaster who knows how to find multiple keyword goldmines among the thousands of possibilities available.

One popular approach is called the “long tail”. In this approach you go after three word + phrases in hopes of having less competition. The main problem with this approach is that there is a second aspect of it that most people neglect. The second and most important part of the “...

Anyone can pick out related keywords to rank their websites for. However, it’s the crafty webmaster who knows how to find multiple keyword goldmines among the thousands of possibilities available.

One popular approach is called the “long tail”. In this approach you go after three word + phrases in hopes of having less competition. The main problem with this approach is that there is a second aspect of it that most people neglect. The second and most important part of the “long tail” approach is that with longer, more targeted phrases you are more apt to directly meet the needs of the user. While that may seem obvious, many people ignore or poorly execute it. That’s because they don’t understand the importance of their client’s purchase cycle as it relates to search engines.

The Purchase Cycle:

The very first thing you need to understand before starting keyword research is the “Purchase Cycle”. Its main steps are:

Attention > Interest > Desire > and Action.

Finding tons of low competing yet high converting keywords is as simple as understanding your customer’s buying habits. When they are in the action stage you will want to be there with them.

Let me give you some examples. Let’s imagine you are a new Real Estate Agent in the crowded but profitable Los Angeles Real estate market. You have had a site up for almost 6 months, have done a little SEO but have gotten almost no traffic and not a single lead from your site. The problem is more than likely the phrases you are going after. Everyone will be competing in the SERP’s for obvious terms like “Los Angeles Real Estate”. Now there is nothing wrong with competing for the best phrases, however this guide is all about training you to look at the areas your competition has ignored, and are at the end of the buying cycle. Trust me, great opportunities are available in every single market.

Think Like Your Customer

Imagine yourself as a customer who is using Google to find or sell real estate in Los Angeles. A typical search may go something like this.

Search Term: 1 “Real estate” (hmm too broad what was I thinking?)
Search Term: 2 “Los Angeles real estate” (Lots of options maybe I need a local agent?)
Search Term: 3 “Real estate agent in Los Angeles” BINGO!!! If you are a real estate agent in Los Angeles this should be one of your many keyword goldmines.

Now let me show you how the competition for rankings in Google has diminished as the customer got more and more refined with their search. I want you to see just how ripe the opportunity is when you understand the process your customers go through.

To get a good feel for the level of competition for a phrase one simple but highly important SEO factor is the Title tag. Using Google we can easily see how many sites have the exact search phrase we are using, as the title tag to their website. This is a great initial gauge of the competition you will face.

The command I use in Google is intitle:"real estate" (returns results with the exact phrase "real estate" in the title tag).

Diminished Competition

intitle:"real estate" Over 59 Million Pages Retuned
intitle:"Los Angeles real estate" Down to 25,000 Pages Returned
intitle:"Real estate agent in Los Angeles" 57 Results and only 7 Domains listed!!!
This high conversion keyword is just sitting there waiting for you “our new real estate agent” to rank for it. If you do the proper SEO work and point a few quality links to the page then you should begin to see highly qualified traffic.

Let me give you one more example and then we will move on. Let’s say you sell high-end condos right on the beach in Hawaii, which by the way is where I call home (Its OK to feel sorry for me). The competition for the condo market in Hawaii is very stiff and any little edge you can get is extremely helpful. Again all you have to do is understand how a potential customer searches and know your own product to find those keyword gems.

Results:

Search 1: “Hawaii Condos” intitle – 11,100 pages
Search 2: “Hawaii Condo Rental” intitle – 147 pages (Great action phrase)
Search 3: “Hawaii beach front condo” intitle – 0 pages!!!

I could literally go on and on finding great marketing opportunities for these two markets. I promise you if you spend the time you will find these all-too-easy keyword treasures in your market as well. Now let’s take what we have learned to the next level with action phrases.

Make Use Of Action Words

Ok let’s say you sell the latest PC video cards at great prices. You have done your homework and realize that many consumers do extensive research on specific video cards to find the one that’s perfect for them. They then lookup the specific model of the video card they want when they are in “purchase mode”.

A popular video card series right now is Nvidia’s Geforce 6800. However, when you do an intitle: search on Google you get over 40,000 results for “Nvidia Geforce 6800”. This is where Action words come in handy. Some great action words are Buy, Lowest price, Purchase, Free shipping etc. All of these words are used when the customer is in the purchasing phase, which is exactly when you need them to find you.

intitle:"Buy nvidia geforce 6800" 3 sites!!!
intitle:"Purchase nvidia geforce 6800" 0 sites!!!
intitle:"Lowest price nvidia geforce 6800" 0 sites!!!

You get the idea. Now that you understand the concept I can suggest a few keyword research tools.

Now let’s put you on a path to find 20 to 40 money keywords you are not currently using

Keyword Research Steps:

Step 1 - Logs: One great asset that you may not be utilizing is your weblogs. You should always mine your weblogs for niche keyword phrases and use them as a basis for what type of searches your users are typing into search engines. If you have not done this before it can be highly informative. You will not only understand your audience better – you will also get a great variety of keyword “goldmines” that you can then use for your organice SEO campaign. I suggest doing this once a month or every two weeks if you can find the time.

Step 2 - Competition: Your competition can be a great source of keyword research. Check the keywords in their Title, meta tags, and body text to see if you find anything you might have missed.

Step 3 – Keyword Tools: Three free tools that you should check out are SEO Books online keyword tool http://tools.seobook.com/general/keyword/ and http://www.goodkeywords.com/ which is a free desktop download that runs off of Yahoo data and http://www.digitalpoint.com/tools/suggestion/ which queries both Yahoo and http://www.wordtracker.com/ (A top tool if your paying) . All three of these tools are very handy and for the price…who can complain?

A word to the wise, these tools should only be used as guides. They are heavily biased to PPC (Pay Per Click) advertising and are subject to distortion due to automated queries.

The main thing to look out for with any tool that uses Yahoo is that it does not separate plurals. It shows Condo and Condos as the same results. So when you are doing your research be sure to check out the Word Tracker tool over at digital point because the MSN version will show you how a phrase does for singular versus a plural version. While search engines are still ironing out how they handle plural searches its highly important that you select the right one. Sometimes you may choose to go after a less used plural or singular version of a keyword because it has less competition.

Bonus 1: Don’t forget about hyphenated or potentially hyphenated words.
If you are looking at a term like “increase online traffic" don’t forget hyphenated versions of the same phrase. According to Word Tracker "increase on-line traffic" is searched for 186 times a day on MSN alone. The non hyphenated version has over 1,000 pages listed for an intitle: search on Google. While the hyphenated version only has 21 sites listed.

Bonus 2: Use slang or insider terminology when and where it makes sense. One great example of that is locally here in Hawaii. Locals call the main island of Hawaii the “Big Island” A term like “big island real estate” is typed in a few thousand times per month. But according to Google only one site has the phrase in their title!!!

Bonus 3: People often type keyword phrases as one word. So instead of typing in “Hawaii Condos”, they’ll type in “hawaiicondos”. Then engines serve different results for these 2 phrases, and guess what – the kwkw version is usually a LOT less competitive!

I must mention that just because you find great keywords that others are not using in their title tags does not mean you can simply put in a new title and rank. In some cases that will actually happen but in most you will need to do a good job with your on-page SEO and acquire a few relevant links. In any case you will be putting yourself in a great position to be successful with minimal competition and maximum return on investment.

I hope that I have helped to get your mind churning about the endless possibilities in your own local market. If you follow these steps you should be able to quickly generate a wonderful new list of keywords for your site to dominate the “Action” phase of the purchase cycle. Once you place your site at the end of the purchase cycle and away from the hordes of competition it is quite easy to strike keyword Gold.

To Your Success,
Scott OBrien

PS: For more strategies on Keyword Marketing... check out www.HomeBusinessMarketingPro.com

PPS: Submit your website to 12 Million Sites for FREE at: www.PlaceFreeAdsHere.com/specialoffer

Submitting Your Site To Directories For Free Links

Submitting Your Site To Directories For Free Links

If you're like most webmasters, you're always looking for ways to get links to your site. Of course, if they're one way links, all the better! Well, submitting your site to directories not only offers you one ways, you can get them for free... click here for one I recommend and use personally.

If you follow a few rules when submitting your site to various directories, you'll greatly increase the number of directories that accept your link, so increasing the number of links you get.

Many directories publish a comprehensive...

If you're like most webmasters, you're always looking for ways to get links to your site. Of course, if they're one way links, all the better! Well, submitting your site to directories not only offers you one ways, you can get them for free.

If you follow a few rules when submitting your site to various directories, you'll greatly increase the number of directories that accept your link, so increasing the number of links you get.

Many directories publish a comprehensive list of rules for submitting to their site, but here are a few general rules that will put you in good stead.

1 – No promotional language – avoid promotion type language in your title and description. Avoid things like “click here” “save big”, etc.

2 - Don't keyword stuff – While you want your keywords in your title and description as possible, don't stuff them with your keyword. You want it to look official and natural.

3 – Give valid contact info – When you submit your listing, use yourreal name and email address. It will greatly increase your chances of acceptance.

4 – Submit to the deepest relevant category – Don't submit to a main category unless there is not a subcategory that fits your site. For examle, google.com should be submitted to Computers > Internet > Search > Search Engines, not just to the Computers category

5 – Site guidelines – in general, directories will only accept unique, content rich sites. Most directories will not accept Adsense sites, scraper sites, doorway pages, etc.

6 – Submit your homepage – Don't submit sub-pages unless the directory states you may – most directories will deny sub-page listings.

Bonus tip – Here's a way to greatly speed up your directory submissions. Use a form fill plug in for your browser that automatically fills in your url, title, description, etc. I use and recommend RoboForm.

Here's a Great Place to Submit Your Site:
http://www.placefreeadshere.com/specialoffer.html

Email Etiquette – More Than Just Manners

We all understand the importance of good “people skills” when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations where we have some control over the impression we make on others.

When it comes to netiquette (Network Etiquette), it’s not as easy...

We all understand the importance of good “people skills” when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations where we have some control over the impression we make on others.

When it comes to netiquette (Network Etiquette), it’s not as easy to control how others perceive us, and yet it’s even more important. Why? Because what you write and how you use email can affect whether your email gets delivered, read, or responded to – and what that response is! In addition, there are numerous “technology traps” that are easy to fall into. Have you ever seen someone accidentally send an angry or sensitive response to a huge group of people by using the ”Reply All” key?

And before you say to yourself "I already know" and stop reading this article, realize that every single one of us could benefit from a few simple reminders on the proper use of email, not just from a personal view but also from a business standpoint. If you're doing business on the internet – and using email to communicate with your customers – then this article is a must read for you! You may already know many of these tips, but even the most experienced user will find a few rules you were not aware of or have fallen into the habit of breaking.

Think, write, and think again.
Email is a static, one-way channel – unlike live communication, there’s no way to get immediate feedback (from facial expressions or voice responses) to know if we are being effective or even understood. So think twice before hitting the send key. Is there ANY chance that the recipient might misinterpret what you want them to understand? Do your thoughts come across as abrupt or angry? Could this email accidentally affect your reputation? The hastily written word may lack feelings and the true emotion you intended. You might be smiling as you type, but your note could come across as sarcastic or mean-spirited. Remember – there’s a person on the other end, not just a computer.

Use a meaningful subject line.
This is the first thing your reader will see, so use the space to help them understand the contents of the email even before they open it. Using the same rule from above, type in a subject that relates to the message you're sending, rather than leaving the subject blank. Without a subject line your note will probably be seen as another piece of junk mail – not everyone will recognize who you are just from your email address. Many internet service providers (ISP’s) filter out suspicious looking email, and a blank subject is a big red flag. Also, try to avoid generic words like "Hi" or "Check This Out" to avoid having the recipients spam or virus software delete your message!

The beginning, and the end.
Always use a salutation, even if it’s short. Start your message with "Hi", or "Hello", or "Dear", whatever works best for the intended recipient, and whatever reflects your personality. Think about this: when you call someone on the telephone, don't you say "Hello" before telling them what you want? Email messages should be no different. At a minimum, address the email to the person.

Don't forget the end of your message too! Always sign your messages with your name, and say "Thank You", or "Sincerely", or something else appropriate. You can even setup a signature in your email program that will automatically display your information at the bottom of every email message you send. For directions, use your email programs help file and do a search for signature.

Protect your recipient’s identity – use “To:”, “CC:” and “BC:” properly.
There are a few simple netiquette rules for using the address fields in email.

If your email is being sent to just one person or email address, place it in the "To:" field. This should be the person who is responsible for sending you a reply.

When your email is being sent to more than one person and all the recipients truly need to know who else is receiving it, put all the addresses in the “CC:” field.

For email sent to multiple recipients who have no real reason to know the names and email addresses of everyone else to whom it is being sent, put all the addresses in the “BCC:” field.

(Some email software requires at least one address to be placed in the “To:” field. Put your own email address in the “To:” section if this is required.)

By default, not every email program has the BCC field available for viewing. If you cannot see the Bcc field in your program, check your programs help file for directions.

Give memory a helping hand.
When replying to emails, include a copy of the prior notes you’ve traded with the person on the topic, don't just send a new one. I may receive 50 emails a day that need a reply and it’s not always possible to remember every single 'conversation' with every single person. Please don’t make your reader go looking through their ‘sent items’ folder or email ‘recycle bin’ to refresh their memory!

Use the ‘Read Receipt’ sparingly.
In some cases, it's crucial for both parties to know that a message was received. However, in normal day-to-day activities you should not request a read receipt for every single message you send. It's annoying to the recipient to have to click that pop up box every time they get your email. And it is an invasion of privacy. Don't forget – just because they have received it doesn't mean they have necessarily read it, so receiving a read receipt doesn't actually prove anything other than that the message was received. And for day to day communications, is that really necessary?

URGENT!
The boy who cried wolf. Do not send all your messages as URGENT, or HIGH PRIORITY. If your recipients keep receiving messages marked that way, then eventually the red exclamation point loses it's effectiveness – except to reinforce how important YOU think you are. Reserve these messages for those that are of utmost importance!

Avoid special formatting.
For your day-to-day messages, don't use colored email backgrounds, colored fonts, special fonts, images or other "pretty" type of formatting to your messages. Keep them clean – this makes it easier for the intended recipient to read them and reply. It's best to send messages in plain text to ensure everyone will be able to read them, since not everyone has their email set to receive html emails. You would be amazed at how bad your note may look to someone viewing their email on a handheld device or an older computer. By keeping your emails clean, they will also load much faster for the recipient!

Don’t SHOUT!
If you type in all capital letters, your reader will see this as yelling, or they will think that you were just too lazy to use proper text formatting. It’s also hard on the eyes – did you know that it takes longer to read something written in all caps than it does to read something that is properly formatted?

Proof, spell-check, and use proper formatting.
Poor writing skills are a direct reflection on you! And the reader never forgets the person who writes an undecipherable message. Spell checking will prevent most misspelled words, but you should always proof your email in case you've written the incorrect word (that was spelled correctly). For example, month and moth, where and were, all look correct to a spell-check program. Use proper capitalization, punctuation and formatting. Break your paragraphs when the subject changes, or if they become too long. Don't use excessive formatting (too much bold, too many exclamation points and question marks, etc.) Too much of anything will make your message harder to read. You want to make your message easily readable, as well as understandable. Proofread it to ensure it make sense, and never assume the reader knows what you mean, always spell it out for them. The time it takes to proof and spell check is minimal compared to the lasting impression you will make if you don't take the time.

Take the time to send a reply.
Even when someone emails you something that doesn't need a direct response, follow up with them in a timely manner just to let them know you received their message. It’s amazing how often people will ask for advice, and not even reply with a short “Thank you” when they receive their answer. A simple message telling the sender is sufficient. And this lets them know you did receive it, that it didn't just get stuck in cyberspace somewhere.

If they didn't request it, don't send it!
No matter what you think may be acceptable, you cannot email someone about your product/service without their permission. Unless they request that you send them an email, or you have previously done business with them, then it is illegal to send them an email, period. Any recipient can easily forward your email to their ISP and report you for sending unsolicited email messages (SPAM).

This report would result in the immediate removal of all your websites/email address from most servers. You would then join a list of “prohibited senders” meaning that servers would not allow any messages attached to your domain name to be received by their customers - the people you are sending your messages to.

You might be thinking, “but I get emails every day about products/services that I didn't request information about.” Sending unsolicited email messages (SPAM), is kind of like speeding. Lot's of people do it, but it is against the law, and no matter how long you may get away with it, you are bound to get caught!

Compress, Compress, Compress!
If you are sending an email with several large attachments, it is often better to send them in a few separate emails, so that you don’t send a document that is too large to even open. Or, you can try compressing your messages into a zipped file. It doesn’t reduce the size of images or pictures very much, but it works great for text, spreadsheet and program files. This is very easy to do, and will make your file size much smaller, and make the recipient much happier. Check out www.winzip.com (for those on pc).

Hoaxes as helpful hints.
If it sounds too good to be true, it probably is. Do not forward everything that gets sent to you. We've all seen them – the chain-letter emails that promise if you forward to x number of people you'll get paid, or you'll win something, or you will be lucky forever. It's all a hoax, a scam, and the only result is huge numbers of email transmissions that slow down servers all across the country. If you receive one of these emails from a friend, reply to them (in a very nice way) and explain to them why this isn't true, or ask them to stop forwarding them to you.

Virus, or virus advice?
Many viruses are spread by email masquerading as warnings about – a virus! If someone forwards you a virus warning, which usually contains instructions for removing a virus from your computer... check google.com for that virus BEFORE doing anything. Chances are, it's also a hoax, and if you do remove that "bad file" from your computer, you're actually removing a necessary component crucial to your system!

Wow, that was a lot of information to take in at one time, but I congratulate you for sticking it out and reading the entire article. Please share it with your family, friends and colleagues.

Scott OBrien
email Marketing Specialist

Click Here for Free Leads

How to Take Your Social Networking to the next level - Business Networking - Biznik

Social Networking has always been a passion of mine in the internet and meeting new people is always a lot of fun. Taylor Ellwood just published an article that I thought you may enjoy... you can click the link below or the full article may be read below the link...

How to Take Your Social Networking to the next level - Business Networking - Biznik

Shared via AddThis

How to Take Your Social Networking to the next level

Some people feel frustrated when social networking doesn't bring them a lot of business. In this article, I discuss some tips that can help change their approach to it.

One of the issues I run into with social networking is that most of the businesses who have heard about social networking are focused on it primarily as a way of getting business. And when they don't get business right away they get disheartened and feel that social networking isn't working for them. Or they decide right away to use social networking as a way to advertise their business, but don't really engage the audience.

Social media consultants, in the meantime, stress authenticity and genuine engagement, but also again focus primarily on how social networking will provide more business to a business. In fact, it seems that what social networking really boils down to is finding ways to get business from other people on social networking sites, while disguising that by being "genuine" and "authentic", whatever that might mean.

There's a key element missing from all the hype on social networking, and it actually pertains to the word networking. What's missing is that people on social networking sites are so focused on trying to get business from social networks that they are ignoring the concept of networking and how that applies to social networking. In other words, they primarily treat social networking as a feed, where they get lots of clients, but don't care as much about the networking aspects involved.

It's certainly true that social networking can be used to market your services and products to other people, but if we only focus on that, and ignore the networking aspect of social networking, we're not fully utilizing social networking sites. So how does networking apply to social networking? First, social networks connect you with people you either know or are interested in getting to know. Second, as you get to know people and discover what their needs are, or discover what someone in their network needs, this can pave the way toward you helping them. Sometimes how you will help them simply involves referring them to someone else who you know is qualified to help them. With that concept of networking in mind for social networking, the following tips are meant to help you take your social networking to the next level.

1. Comment on what other people post or tweet about. If you want to network with people, you need to interact with them. Spend some time commenting on other people's news, tweets, and posts. By doing so, you show you are interested in them, and you can even portray yourself as a resource they can draw on, if they need to. Additionally, this lets them get to know you as well, and you may seem more interaction when you post as a result.

2. Pay attention to what people need. A lot of people will post about something they need or a situation they are in. If they do so, try to think of who you know in your network that you can connect them to and then send a private message offering to connect the people. This is a good way to be helpful and will help not just the person in need, but also anyone you direct them to. Additionally, this shows that you are paying attention to what people are posting about and helping them out, even if it doesn't bring you a profit. Conversely, don't be afraid to post about what you need. I've gotten some great responses from people, when I've asked questions about something I wanted to know about.

3. Post about some interests or fun facts. While people may not necessarily want to know about what you ate for dinner (unless you include a link to the recipe), they may find it interesting to learn about the latest book you're reading or a fun hobby you do, because it shows them that you have more going in your life than just business. It creates opportunities for interaction, lets people in, and the conversation can sometimes take you into some useful directions for your business, while also creating enough of a personal connection that people find you interesting to follow.

4. Think of people you can connect to each other, based on mutual interests. I always really appreciate it when people connect me to other people that share similar interests. I also appreciate it when people connect me to someone who might need my services. When you first start following someone, ask them who they'd like to be connected to, or after you've read some of their posts and tweets, think about someone you could connect them with. By making those connections you can help people develop a strong network of referrers and possible clients, which is always appreciated.

5. Don't come to on social networking sites with an expectation that you'll automatically get business. This last tip is probably the most important. If you come on to social networks only looking to get business, this will become apparent to people fairly quick and will ultimately alienate you from them. Treat people as people, not potential clients or customers you want money from. I'm not saying you'll never get business from social networking sites. I've gotten business from social networking sites, but it's taken time and a willingness to get to know people and not perceive them from the getgo as potential marks or clients I can get income from. And that's exactly what you need to remember. Don't go with a specific objective of getting business. Sign up and join in because you want to share some information and learn from other people. Continue participating on a regular basis and let people continue to get to know you. And eventually you might get some business with people you know and will actually take care of, because you know them.

Social networking is still networking. If we remember that and approach it as a networking activity, we will actually get much further with it, than if we are just trying to get business from it. People want to be treated like people and communities want to feel like they are engaged with, as opposed to sold to. Keep the above tips in mind, and you'll create a strong online network that supports you, even as your in-person network does the same.

Learn more about the author, Taylor Ellwood.

Hope You enjoyed the article...
Scott OBrien
HomeBusinessMarketingPro

10 Powerful Tips for the Newbie Internet Business Entrepreneur

Stepping out into the Internet Marketing arena can be a daunting task for the newbie internet business entrepreneur. Here we outline 10 of the most important points to remember before you begin your first campaign.

For the newbie Internet business entrepreneur, here are the 10 most powerful unwritten rules that may well prevent you from 'skidding into the ditch'. Make a point of reading through them monthly and remain focused on the road ahead!

1. First and foremost, Lets look at the advantages of creating and building an online income. Our place of work is open for business 24/7 so we can work when we want and for as long as we want. Many of our regular duties can be run on auto-pilot leaving us with more time for family, social and leisure activities. This situation offers a less stressful working environment, and to a certain extent we are in control of your own rewards. However, it is important to remember that there are few 'Get-Rich-Quick' schemes on the Internet. Look upon it in much the same way as you would if you were creating an offline business, which, in order to be sucessful, requires commitment and a positive attitude right from the offset, with scant reward in the early days.

2. Whilst it is important to have your mindset focused on a full-time successful online business, it is useful, especially early in your Internet career, as part of the learning curve, to try out a few programs in your spare time. Get the feel of the Internet marketing arena and at the same time learn a little about HTML, Scripts, creating attractive images and even building your first website! This can all be achieved as a 'spare time' sctivity. Don't sack your boss till you have the confidence in your complete ability to earn regular income. There may be a lot to learn but, trust me, if you're focused, it will be worth the effort.

3. NEVER.. get involved in 'get paid to read email' sites, they are scams and you wont earn a penny, and they won't answer your emails of complaint! MLM too, or in fact any website telling you that your money will be doubled or trebled in a matter of days, or you will become rich overnight, are scams. Avoid them!! It's not difficult to find bona fide traders on the Internet. Look for offline contact points. An address or telephone number is a good sign they are genuine. Another good test is to send them an email before you sign up to see how efficiently they reply. Avoid the 'Get-Rich-Quick' schemes. They don't work!

4. Imagine you discovered a method of earning huge amounts of money on the Internet. Would you then offer to tell everyone about your 'secret formula'? I don't think so! You will no doubt come across those who will try to convince you they have found such a recipe, and no doubt offer to share it with you. Believe me it will cost you, not just financially but in wasted time too. Always shy away when you see the word 'Secrets', or see boasts of huge income!

5. Similarly, ask yourself this.. would a guy who says he's earning several million dollars a year, bother to write and market an eBook describing how he did it? I think not! Go with your first instincs, they are usually quite accurate!

6. Dont pay too much attention to images of earnings checks or bank statements purportedly demonstrating how much the account-holder has earned, It is a simple task to create whatever you want with a little creativity. The same goes for letters of recommendation or testimonials. Anyone can write them or get their collegues to do so! They may con some, but don't let it be you!

7. Think positive and stay focused at all times. If you were to take a close look at all the successful Internet marketers, who have made a great deal of money from their endeavours, you would find they have one thing in common! Dedication!! They are prepared to work hard and long to achieve their goals. They do not lose heart if everything doesnt come together today, and they are rarely influenced by the 'quick buck'. I cannot stress this point often enough to you...

8. Be organised! Keep all your business activities logged and documents filed in the correct folders. Check your email accounts at least daily and file the important ones. Dont be frightened to name a file or folder with a long name (within reason). You should be able to access any file, folder, software or email within 30 seconds. So much time can be saved with a tidy desktop!

9. Stick to the basic etiquette of Internet Marketing. Don't be tempted to send out high volume unsolicited email (spam). It won't be worth the hassle believe me! Read the Terms and conditions section when you join a program and if you decide to sign up.. then adhere to those terms. You will make useful contacts during your Internet campaigns. Try not to 'stand on toes'

10. Avoid leaving large amounts of funding in any online marketing or promotion website! Most websites have a strict policy on spamming and if you are ever accused (rightly or wrongly) of sending unsolicited emails, you are likely to have your account closed, which could result in you losing your funding too!

So that's it! Not a set of rules... more a collection of simple guidelines which, if applied, will serve to make your Internet Marketing experience a safer and more enjoyable journey!

Scott OBrien - Internet Business Coach

How to get Buyers begging you for your Product or Service

Have you just started a new business, job or career recently? Do you have product on hand, or a website, but no customers yet? How do you generate exposure and interest about your product and get lots of orders and sales quickly? What makes people buy from you?

What is the best way to market a new product or service successfully in today's tough economy?

More importantly, how do you differentiate yourself from all the others in your market selling the same or similar product or service? In short, how do you find and attract excited new buying customers and why should your customers buy from you or refer you to others they know instead of someone else?

These are critical questions that must be answered in today's ever changing market place and this is exactly what you'll learn and much more here:

www.HomeBusinessMarketingPro.com

This very simple, yet wildly effective system has been proven time and time again to quickly take people from nothing... no profits, no business, no advertising, no traffic, no sales, no income... to 10's of thousands, 100's of thousands, even millions in profits!

To your success... Learn more about my marketing system and take a test run for only $1... visit:

www.HomeBusinessMarketingPro.com

Wishing you life's best,
Scott OBrien

The Middle class is being Attacked!

The Middle class is being attacked!

The trend is firmly entrenched with the outsourcing of good paying jobs.

White collar jobs (IE: It services, software design, engineering, etc.), support and call centers, banks customer support, airlines phone sales counters, etc. going to India and other similar countries

Good paying blue caller jobs in the US are declining with manufacturing moving to China, Mexico and other countries.

At home jobs like construction, landscaping, farm labor, hotel services, etc. are being filled by illegal aliens.

So where does that leave us? In the middle fighting to maintain our life style.

Gas prices are soaring. The cost of living is on the rise. The value of the US dollar is dropping. Most of us in the middle class are burdened by crushing debt. And to make it worse we are being attacked from all sides!

We can blame ourselves. When was the last time you went shopping for clothes? Did you check the labels? Everything is from China, not the USA like it was not so long ago. And I bet you pay for everything with your credit cards.

Speaking of credit cards, we are guilty of buying ourselves into debt. This is part of the problem. Your home, your auto, your boat, etc. are all owned by the bank and you make payments every month from your shaky income to maintain this debt. By the way, if you own your home it is not an asset unless you are renting it out and not living in it, and if you are refinancing your home as the equity increases to pay off debt, you are following the fool's pursuit.

Even though the United States has the most advanced medical industry in the world, it is expensive and medical insurance for the average family of four is over $1000 over month. But nationalizing our health care is not the answer.

And you can bet that taxes will rise considerably if the Democrats take control the presidency as well as the house, and you are the one the taxes will rise for.

And as taxes rise you can also expect the local job market will shrink as well.

So what are you going to do?

The rich (anyone making over $500,000 per year) will hardly be effected. There is a reason for this.

The rich do things differently than the poor and middle class do, and you don't have to be rich to learn what they do, and by learning and applying this new mind set. you will find yourself gaining the same advantages they do and actually begin to build wealth instead of debt.

Find out why the rich pay far less taxes, how they make their money work for them instead of working for money. How they protect their assets and build additional wealth. When you discover these principle and apply them to your life, you will see your life and finances make a major turn for the better. When these principles are applied you will no longer fear for your job.

By joining The Business Leaders Team, you will have access to this information and learn how to apply it to your particular situation.

To Your Success,
Scott OBrien
email: AskScottOBrien@gmail.com
office: 716-537-2526skype: AskScottOBrien
www.TheBusinessLeadersTeam.com

4 Simple Steps for Home Business Marketing

4 Simple Steps To Make Your Business Take Off
By PV Reymond on Oct 3, 2009 in Featured, Guest Bloggers, Success


When it comes to making money on the Internet, there are two important things that you have to keep in mind:

1. Focus - it is the powerful force that helps you to achieve success. If you are not able to stay focused, you’ll have a hard time trying to succeed.

2. Taking action - after you have the information you need, you have to put it into practice or nothing happens. In other words, there are essential things that you have to do to achieve your goal.

Most people spend the whole day doing unimportant things, like checking their email several times during the day or on sites like Twitter, Facebook, Youtube, or in forums and blogs.

I know that you visit all these sites to connect with people and to learn. That’s okay, but the point is that you become addicted to it all and you spend lots of hours at these sites so, at the end of the day, you have accomplished nothing.

There are too many distractions. Think about all the time you spend watching a Youtube video, or reading a thread in a forum, just because you are curious. By tomorrow morning, you’ll have lot of new messages in your inbox telling you to do this or that, but those things are not going to help you to move forward.

For example, count how many windows you have open in your browser right now. If you have more than one, you are not completely focused.

Many times you are reading an article and there is a link in it which opens a new window, so you interrupt your reading to do another thing. This can happen again and again. It is a cycle, you are not productive and it is killing your business.

Think about all the non-essential things you do every day. Let me go a little further and invite you to track what you are going to do from this moment to the end of the day. You can use this tool - Rescue Time. This way, you can understand better what I mean.

All these distractions increase the gap between what you should be doing to grow your business and what you actually do. There are crucial things that you have to accomplish to make your business take off and if you don’t do them, nobody is going to do it for you.

The point is that when you are starting out you don’t know exactly what you have to do to move forward. So you spend your day doing things that you shouldn’t be doing and as a result of that you are paralyzed and don’t get closer to your goal.

Think about where you were 30 days ago and where you are now. Did you move forward? I know how you feel because I was there, too.

Now stick with me, because I am going to share with you a simple method that will turn all this around, but to make it work, you have to put it into practice. Are you ready?

Here’s what you have to do to start moving forward:

1. Identify your actual situation, ask yourself:

- Do I have a budget? If so, how much?

- Have I defined my niche?

- Do I have a domain name?

- Do I have a web-hosting server account?

- Do I have a website?

- Do I have an autoresponder?

- Keep adding questions, answering them, until you are 200% sure it’s all covered.

2. Once you identify your actual situation, based on that, list in logical order the things you must do to start moving forward.

For example, if you already defined your niche and you have a domain name and hosting, then your next logical step is to put up your website and set up your autoresponder, and so on. Remember that the logical order is crucial.

For example, if you don’t have a website it doesn’t make sense to start working on traffic generation.

Decide what to do with the things that are difficult for you. It could be HTML, writing, graphic design, anything can be hard. For these problems, you have two options…

- You learn them

- You outsource them, within your budget

You need to create a kind of step-by-step action plan, you have to map out everything and get it all taken care of satisfactorily.

3. Now you stick that list to your computer’s monitor and from that moment on, the first thing you are going to do when you turn on your computer is the first thing in that list.

It is your main goal and you have to start working on it without excuses. Consider this business plan the most important thing in your life. Imagine that you or someone you love will be killed if you don’t accomplish this goal.

This will put pressure on you. Think about how much you could get done if someone puts a gun to your head and tells you, “Do it or I kill you.” What would you do? I am sure you would get it done.

4. At the end of the day ask yourself:

- Did I accomplish my main goal for today?

- How did I spend my time?

Then draw your own conclusions and figure out how you can be more efficient and productive.

It is not about how busy you are, it is about your efficiency and productivity. You can do lot of things during the day, but if they are not crucial to start and expand your business you are just wasting your time.

Remember, every single day you have a goal to achieve and only after you have achieved it you can do other secondary things, like checking your email.

Here’s my mantra, and it should be yours, too: First things first, second things not at all.

If you apply these 4 steps, I assure you that you are going to start seeing good results immediately and your business will take off. Just remember that it all depends on you.

You are where you are today due to what you did or didn’t do yesterday and what you do or don’t do today will determine where you’ll be tomorrow. The point is to do the things that MUST be done.

Build your list today and start working on it!

Please let me know what you think about this.

And now I want to invite you to claim the free special report: The Hidden Truth About Making Money Online when you visit:

Home Business Marketing Pro

Thanks!
Scott OBrien

Home Business Marketing Pro

The Home Business Spill-Over Myth...

Have YOU heard the line: "Join under me and you'll get lots of Spill-Over"? and "Oh... YOU need to Join Right NOW because if YOU don't... you're going to miss out on all the Spill-Over that is coming in every DAY!

A caller recently told me he's joining an MLM Home Business Opportunity because they promised him spillover. I said, "They are lying to you!"

The guy called me back later and said, "I point-blank asked them if I'd get people put underneath me, and the guy said, "Well, we can't guarantee that."

Spillover - Creating a Welfare Mentality

Good people don't want welfare. They want to build it themselves. They just want to learn the skills they need to build this business and create residual income, money that's coming in week after week, year after year, and they can will it to their children's children.

When you look at a lot of network marketing websites, you often see that word "spillover." The proposition, more or less, is, "get in now, today, and you'll get all this spillover."

I have never, ever, ever seen anybody get spillover, having somebody build it for them, have you? Now I have to ask you "Did it last?".

And if you look closely at the compensation plans of the companies that promote spillover, you'll find out that those who get spillover usually don't get paid on it. There are other hoops to jump through to get paid on that spillover, and these people rarely ever qualify.

So it's the person who actually does the work who gets the pay what a novel idea!

Home Business Marketing reps use "spillover" as a tool to drag in people who think they can build home businesses without doing any work. In other words, no sponsoring, no recruiting. It targets that type of person.

When You Say "Spillover", You Are Targeting Quitters!

When you see a network marketing business that promotes spillover on their website, they're looking for welfare-minded people. The problem for you is, you can't build with these people, unless YOU do all the work! That's what they expect. And when you don't build their home business opportunity, they'll be off somewhere else, looking for a better welfare plan.

So really, when you or your company promote spillover, you are targeting people who will not be with you long-term. And in network marketing, that makes absolutely no sense. The failure rate will be 100%.

And Here's Why The Leads You Buy... Tell You To Go Pound Sand!

The quickest way to build a huge list is to offer the moon and require nothing (no money, no work, no purchase) in return. You'll see companies promoting "we've signed up more people faster than anybody else in the history of network marketing." Problem is, there's nobody ordering any product. It's just a bunch of names on a list - but now they can call these people "network marketers."

Then they turn around and sell this huge database of worthless names (an "MLM geneology list") For $10,000 each to 10 different list brokers. BAM! That's $100,000 profit! And then the list brokers sell these "leads" to all the people in network marketing who want to build their business - including YOU!

So you pay $2-$3 a lead for these people, you call them up, and they tell you, "Hey! You're nuts! I've never been in network marketing!" They don't even know what it is. They just opted in to some pie-in-the-sky list, hoping to get something for nothing.

Conclusion? Run like heck from any company focused on "spillover" - and ALWAYS generate your own leads.

To Your Success!
Scott OBrien
AskScottOBrien@gmail.com

Learn How to Build a Business without counting on Spill-Over: www.HomeBusinessMarketingPro.com

Never... Ever Buy Business Opportunity Leads... You can get unlimited business opportunity leads for free at: www.EliteLeadSource.com

Home Business Marketing Tips - Email Marketing

With all Home Businesses... YOU MUST learn How To Establish Yourself As An Authority and Create Credibility through Your Emails!

You pass by people every day on the street and most likely they are nothing special right? I mean... the second you walk by them, you probably do not think back and remember that person unless they had a really weird Pink Hat or they did something out of the ordinary that caught your attention. Now think about this same nobody person that you sat next to on the bus this morning is the person giving the lecture at the important meeting you are at later in the day. This person has a wealth of knowledge and is surrounded with very important well-known people. What is your reaction? I can only imagine that you suddenly developed much respect for that person?

This is the same scenario you can bring into your home business marketing. Establishing yourself as an authority in your Work at Home Business and teaming up with like-minded marketing experts and Home Business Marketing Coaches will give you credibility.

For example: when you are talking about making money online using Facebook, you must let your subscribers know about your credibility either before or after they opt-in to your mailing list.

Here are a few tips on establishing your credibility:

1. Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.

2. Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with (example: look, here is my picture taken with... at...)

3. Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.

Use e-courses To Build Credibility Over Time

People may not be impressed at the first glance. Sometimes, it takes a few emails for people to recognize your capabilities.

One of the ways you can build your credibility over time is to write an e-course or a newsletter that will be sent to your subscribers over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject. This will also build up your trust and begin a relationship with that person.

Remember: Home Business Marketing is all about Building Relationships. People like to do business with people they know, like, and trust. As they begin to recieve your emails... they will definately get to know you and hopefully start to like the emails and information you are sending them and trust that future emails will continue to be as good and informative. You will become the expert and as a result... you'll find they will become very interested in your home businesses.

You can configure your autoresponder to send an e-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.

Email marketing with a reputable name such as Aweber, remains one of the very easy ways of making impression on your subscribers. Using email marketing you can easily carve yourself in the minds of your subscribers and your Home Business Marketing will become very Successful!

To Your Success,
Scott OBrien
Buffalo, NY
www.HomeBusinessMarketingPro.com

PS: Here's an offer you can't pass up: Unlimited Free Business Opportunity Leads - Join FREE at: www.EliteLeadSource.com