With all Home Businesses... YOU MUST learn How To Establish Yourself As An Authority and Create Credibility through Your Emails!You pass by people every day on the street and most likely they are nothing special right? I mean... the second you walk by them, you probably do not think back and remember that person unless they had a really weird Pink Hat or they did something out of the ordinary that caught your attention. Now think about this same nobody person that you sat next to on the bus this morning is the person giving the lecture at the important meeting you are at later in the day. This person has a wealth of knowledge and is surrounded with very important well-known people. What is your reaction? I can only imagine that you suddenly developed much respect for that person?
This is the same scenario you can bring into your home business marketing. Establishing yourself as an authority in your Work at Home Business and teaming up with like-minded marketing experts and Home Business Marketing Coaches will give you credibility.
For example: when you are talking about making money online using Facebook, you must let your subscribers know about your credibility either before or after they opt-in to your mailing list.
Here are a few tips on establishing your credibility:
1. Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.
2. Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with (example: look, here is my picture taken with... at...)
3. Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.
Use e-courses To Build Credibility Over Time
People may not be impressed at the first glance. Sometimes, it takes a few emails for people to recognize your capabilities.
One of the ways you can build your credibility over time is to write an e-course or a newsletter that will be sent to your subscribers over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject. This will also build up your trust and begin a relationship with that person.
This is the same scenario you can bring into your home business marketing. Establishing yourself as an authority in your Work at Home Business and teaming up with like-minded marketing experts and Home Business Marketing Coaches will give you credibility.
For example: when you are talking about making money online using Facebook, you must let your subscribers know about your credibility either before or after they opt-in to your mailing list.
Here are a few tips on establishing your credibility:
1. Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.
2. Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with (example: look, here is my picture taken with... at...)
3. Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.
Use e-courses To Build Credibility Over Time
People may not be impressed at the first glance. Sometimes, it takes a few emails for people to recognize your capabilities.
One of the ways you can build your credibility over time is to write an e-course or a newsletter that will be sent to your subscribers over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject. This will also build up your trust and begin a relationship with that person.
Remember: Home Business Marketing is all about Building Relationships. People like to do business with people they know, like, and trust. As they begin to recieve your emails... they will definately get to know you and hopefully start to like the emails and information you are sending them and trust that future emails will continue to be as good and informative. You will become the expert and as a result... you'll find they will become very interested in your home businesses.
You can configure your autoresponder to send an e-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.
Email marketing with a reputable name such as Aweber, remains one of the very easy ways of making impression on your subscribers. Using email marketing you can easily carve yourself in the minds of your subscribers and your Home Business Marketing will become very Successful!
To Your Success,
Scott OBrien
Buffalo, NY
www.HomeBusinessMarketingPro.com
PS: Here's an offer you can't pass up: Unlimited Free Business Opportunity Leads - Join FREE at: www.EliteLeadSource.com
Scott OBrien
Buffalo, NY
www.HomeBusinessMarketingPro.com
PS: Here's an offer you can't pass up: Unlimited Free Business Opportunity Leads - Join FREE at: www.EliteLeadSource.com
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